CES -- NVIDIA today introduced NVIDIA® Tegra® 4, the world's fastest mobile processor, with record-setting performance and battery life to flawlessly power smartphones and tablets, gaming devices, auto infotainment and navigation systems, and PCs.

CES -- NVIDIA today announced Project SHIELD, a gaming portable for open platforms, designed for gamers who yearn to play when, where and how they want.

REDMOND , Wash. — Jan . 7 , 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE:

• Thirty-seven percent of viewers engaged with NUads when prompted with the option to vote.
  

• Out of which seventy-one percent voted in the poll.
  

• Ninety-seven percent of those participants saw their vote included in the final tally of votes from the consumers who responded.(1)
  

“When we launched NUads, we redefined the 30-second spot,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. “These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general.”

Although TV has evolved over time, the traditional 30-second TV spot has largely stayed the same since the 1930s. NUads transforms TV advertising, delivering what is most scarce to advertisers today — consumer engagement.

This new ad format was built with the consumer and advertiser in mind. For consumers, through the power of Kinect for Xbox 360, NUads enable natural interactivity using the simplicity of a spoken word or the wave of a hand. For advertisers, implementation is easy. All they need is a standard TV spot, a question in mind and a few creative responses, and they can reach active Xbox LIVE members with their message in participating markets. In addition, the aggregated poll results provide insights that can help inform future product developments or ad campaigns.

As part of the initial group of NUads advertisers SUBWAY® Restaurants and Toyota had this to say about the results:

“Consumers want a relevant and engaging experience when watching TV,” said Dionne Colvin, national media manager, Toyota Motor Sales, USA, Inc. “NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations.”

“We’re thrilled with the results of our first NUads experience,” said Kathleen Bell, director of Marketing, SUBWAY® Restaurants in Canada. “We’re always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform.”

More information about how to advertise on Xbox LIVE is available at http://advertising.microsoft.com/gaming/xbox-live.

About Xbox

Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

(1) Results based on average of campaigns that ran during beta period of Sept. 1–Nov. 15, 2012, Microsoft Internal Research

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

NVIDIA today announced that it will hold a press conference at the 2013 International Consumer Electronics Show (CES) on Sunday, Jan. 6, 2013, which will be webcast live.

WASHINGTON , D.C. — Jan . 4 , 2013 — In an effort to modernize technology infrastructure, reduce costs and foster new levels of cross-agency collaboration, the U.S. Army, U.S. Air Force and Defense Information Systems Agency (DISA) are expanding access to Microsoft solutions by entering into a transformative three-year Joint Enterprise Licensing Agreement for enterprise licenses and software assurance. The agreement provides all three organizations with a single vehicle for accessing the latest Microsoft technologies in support of top IT priorities around datacenter consolidation, collaboration, cybersecurity, mobility, cloud computing and big data.

This is the most comprehensive licensing agreement Microsoft Corp. has ever established with the U.S. Department of Defense (DoD), covering nearly 75 percent of all DoD personnel. The net new contract was awarded to Insight Public Sector, a division of Insight Enterprises Inc., one of the largest global Microsoft Large Account Resellers.

As part of this agreement, all three organizations can begin using the newest versions of Microsoft products, including Microsoft Office 2013, SharePoint 2013 Enterprise and Windows 8. The ability to standardize on SharePoint 2013 Enterprise will unlock new levels of cross-agency information sharing through improved enterprise search and social communications features while powering advanced business intelligence and reporting capabilities. Access to Office 2013 will equip each organization with the latest versions of productivity tools that personnel rely on every day, including Microsoft Word, Microsoft Excel and Microsoft PowerPoint. The increasingly mobile DoD workforce will also use Windows 8 to empower productivity from any location, and any supported device, while taking advantage of enhanced security. The U.S. Army’s Network Enterprise Technology Command headquartered at Fort Huachuca, Ariz., and the Air Force Program Executive Office for Business and Enterprise Systems at Maxwell Air Force Base-Gunter Annex in Alabama, have been working closely with Microsoft on achieving Army Golden Master and Air Force Standard Desktop Configuration compliance for Windows 8.

“Microsoft has longstanding relationships with the U.S. Army, the U.S. Air Force and DISA, and we are honored to expand our support of ongoing technology modernization efforts across all three organizations,” said Tim Solms, general manager, Microsoft Department of Defense Business. “This agreement enables us to provide the best technology tools to an incredibly broad range of servicemen and servicewomen across the DoD, and we are looking forward to implementing to support their mission goals.”

More information on Microsoft Government Solutions is available at http://www.microsoft.com/government/en-us/pages/default.aspx.

About Insight

Insight Enterprises, Inc. is a leading technology provider of hardware, software and service solutions to business and government clients in North America, Europe, the Middle East, Africa and Asia-Pacific. Insight is focused on helping organizations move technology goals forward in the areas of Cloud, Virtualization, Data Center, Unified Communication & Collaboration, Networking & Security, Data Protection, Mobility & Point of Sale, and Office Productivity. With approximately 5,300 teammates worldwide, Insight is ranked No. 460 on the 2012 Fortune 500 and generated sales of $5.3 billion for the year ended December 31, 2011. For more information, please call 1.800.INSIGHT (1.800.467.4448) in the United States or visit www.insight.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.